Dubai Mallathon Passes 100,000 Walkers, 220 Million Steps

Dubai Airports has taken a similar approach with its terminals. Majed Al Joker, Chief Operating Officer of Dubai Airports, said DXB "provides an ideal environment for indoor walking, as movement is an integral part of the airport experience," adding that during August the airport had "transformed indoor airport facilities into walking routes in line with the leadership's vision of making sport and health a natural part of everyday life."

A wider quality of life push

Dr. Sultan bin Saif Al Neyadi, Minister of State for Youth Affairs, framed the scale of participation as a sign of shifting public attitudes toward exercise. "The broad participation of government entities, the private sector, young people and families demonstrates the growing awareness across society of the importance of physical activity and its significant role in advancing quality of life," he said. He added that such initiatives "play a key role in strengthening community partnerships, promoting healthy habits and providing young people with a supportive environment to channel their energy, develop their character, and foster a sense of participation and responsibility."

What participants get

Joining Dubai Mallathon costs nothing and involves no sign-up process. Those who take part can collect a wristband that unlocks exclusive benefits and offers at participating shops, cafés and restaurants across the venues.

With activity running every morning until mid-September next year, and new locations still being added, organisers appear to be aiming to keep the numbers climbing well beyond the current 100,000 participants and 220 million steps.

Reported by Government of Dubai Media Office.