Mada Media has signed contracts worth approximately AED1.5 billion in the first half of 2026, covering 683 out-of-home advertising assets across Dubai. The figure marks a significant volume of activity for the emirate's advertising ecosystem and signals steady demand from both local and regional advertisers for space on the city's streets, metro stations and skyline.
Wide participation across the industry
Eighty local and regional advertising companies took part in tenders launched by Mada Media during the period. The tendered assets included 27 digital Unipoles, 20 Bridge Banners (six digital and 14 static), and four static Hoardings, alongside advertising displays fitted to lighting poles and flags across the city.
His Excellency Matar Al Tayer, Chairman of Mada Media, said the scale of participation reflected confidence in the sector. "The participation of 80 local and regional advertising companies in the tenders launched by the company is an indication of the expanding investor base and strong demand for the investment opportunities offered by the sector. It also confirms the success of the approach adopted by Mada Media in managing and developing the OOH advertising ecosystem based on principles that balance enhancing the economic viability of assets, providing high-quality opportunities for the private sector, and elevating the quality of Dubai's urban landscape."
