ServiceMarket is a marketplace company with strong ties to Dubai and the wider UAE—one of the names frequently cited in regional startup rankings, investor portfolios, and founder communities across the Gulf.

About us | ServiceMarket About Us ServiceMarket is an online home services marketplace offering a variety of services like Cleaning , Beauty at Home , Moving and Relocation , Healthcare at Home , Home Maintenance , and many more since 2013.

Public information on servicemarket.com and its about page frames the business as follows: Marketplace for home and business services in the UAE.

What the company does

We are your trusted online platform for booking home services in Dubai, Abu Dhabi, and Sharjah.

With a network of over 250 reliable service providers, we strive to simplify the lives of our valued clients by connecting them with certified service providers for all their needs.

In 2023, ServiceMarket proudly announced its acquisition by e& after which the two joined together to bring Home Services to the Smiles app.

Through our integration with Smiles, we bring you an even more seamless and rewarding experience.

We are excited about the endless possibilities this collaboration brings, while we continue to bring convenience, reliability, and customer-centric solutions to your doorstep.

UAE and GCC footprint

The Emirates function as more than a headquarters address for many regional scale-ups—they are where companies secure licensing, hire commercial talent, pilot with enterprises, and raise growth capital from MENA-focused funds.

For ServiceMarket, visibility in Dubai signals ambition to compete across the GCC while tapping global suppliers, cloud platforms, and compliance frameworks anchored in the UAE.

Products and focus areas

While every startup’s roadmap differs, companies in Marketplace typically compete on:

  • Speed to value — measurable ROI within weeks, not years
  • Localization — Arabic UX, Gulf payment methods, and locally relevant support hours
  • Trust — security, licensing, and transparent pricing for SMEs and enterprises
  • Distribution — partnerships with banks, marketplaces, or government programmes

Readers evaluating vendors in this category should compare integration depth, contract flexibility, and reference customers in the UAE before expanding to Saudi Arabia or Egypt.

Why investors and founders watch this space

On-demand services marketplaces win on supply quality, pricing transparency, and repeat booking experiences.