Shedul is a saas company with strong ties to Dubai and the wider UAE—one of the names frequently cited in regional startup rankings, investor portfolios, and founder communities across the Gulf.

Fresha - Instantly book salons and spas nearby linear gradient linear gradient spotlight external gradient shape Book local selfcare services Discover top-rated salons, barbers, medspas, wellness studios and beauty experts trusted by millions worldwide Search Fresha Search 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 3 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 5 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 3 , 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 2 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 1 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 5 appointments booked today Get the app Scan to download Available on Download the Fresha app Book unforgettable beauty and wellness experiences with the Fresha mobile app Get the app Reviews Previous 5 rating The best booking system Great experience, easy to book.

Public information on www.fresha.com and its about page frames the business as follows: Salon and spa booking software founded in Dubai (Fresha).

What the company does

Paying for treatments is so convenient — no cash or cards needed! Lucy London, UK 5 rating Easy to use & explore Fresha's reminders make life so much easier.

I also found a few good barbershops that I didn’t know existed.

Dan New York, USA 5 rating Great for finding barbers I've been using Fresha for two years and it's by far the best booking platform I've used.

Highly recommend it! Dale Sydney, Australia 5 rating My go-to for self-care Fresha is my go-to app for massages and facials.

I can easily find and book places near me — I love it! Cameron Edinburgh, UK 5 rating Great way to discover new salons Recently moved to a new city and didn't know any salons.

UAE and GCC footprint

The Emirates function as more than a headquarters address for many regional scale-ups—they are where companies secure licensing, hire commercial talent, pilot with enterprises, and raise growth capital from MENA-focused funds.

For Shedul, visibility in Dubai signals ambition to compete across the GCC while tapping global suppliers, cloud platforms, and compliance frameworks anchored in the UAE.

Products and focus areas

While every startup’s roadmap differs, companies in SaaS typically compete on:

  • Speed to value — measurable ROI within weeks, not years
  • Localization — Arabic UX, Gulf payment methods, and locally relevant support hours
  • Trust — security, licensing, and transparent pricing for SMEs and enterprises