NEOPAY and Deem Finance have partnered to make working capital easier to access for small and medium-sized businesses in the UAE, combining NEOPAY's embedded lending platform with Deem Finance's regulated credit licence.
For SME owners who rely on point-of-sale systems and often struggle with traditional loan applications, the deal points to a faster, digital route to financing tied directly to their existing payment activity.
How the financing works
The system uses merchants' payment and point-of-sale data to build financing offers. NEOPAY checks a merchant's payment history to pre-qualify them for credit, and eligible merchants receive pre-qualified funding offers directly through the NEOPAY platform, without needing to submit a separate loan application.
From there, Deem Finance reviews and approves the applications. Once approved, funds are paid out digitally.
Regulated credit access
Deem Finance is licensed and regulated by the Central Bank of the UAE, giving the partnership a regulatory backing for the SME lending it facilitates. The arrangement pairs NEOPAY's merchant data and platform reach with Deem Finance's credit licence, positioning the two companies to jointly serve UAE businesses seeking working capital.
Zulfiqar Hamid, Interim Chief Executive Officer of Deem Finance, said: "This partnership reflects Deem Finance's continued focus on expanding access to responsible, regulated credit through strong ecosystem partnerships."
What it means for UAE SMEs
For small and medium-sized businesses across the UAE, the partnership is designed to remove friction from the process of securing working capital. Instead of navigating a separate lending application, eligible merchants using NEOPAY's platform can be pre-qualified based on their existing payment history and receive financing offers directly, with Deem Finance handling review, approval, and regulated oversight of the credit extended.
The digital payout process is intended to keep the experience within the same ecosystem merchants already use for processing transactions, rather than requiring them to seek financing elsewhere.
Reported by Fintech News UAE.
